As a rule, Team Fake Bake never turn green. Not
with our roster of award winning products. But we did adjust our shade a bit
when our fabulous Business Development
Manager, and all round Fake Bake
legend, Victoria Halliday, headed off to this year’s Beauty Con Exhibition in Los Angeles. Vic is also our Global Celebrity and Influencer
Outreach expert, so she was the perfect person to take Fake Bake to LA. Victoria has been with the brand for over a decade
now, and there is nothing she doesn’t know about what makes it great. Plus, her
super down-to-earth attitude brings sunshine wherever she goes.
So for the
rest of this week’s Blog we are handing
over to Victoria, to tell us more about her adventures.
Beauty Con is known in the US as the
Super Bowl of the cosmetics industry, so it really is big news! It is also about so much more than
beauty, and is a real beacon of inclusivity and diversity. As a brand, Fake Bake has a huge presence over in
the States, and I was joined for the convention by Ladonna Sheridan who heads up the team for Fake Bake USA, and also
Tanya Pongrac, who is a senior Brand Ambassador for us.
Ladonna quite simply took me under her wing
and kept me going: she is so warm and humorous, and is so well informed about
the brand as well as being an approachable and gifted salesperson. She taught
me so much, and was my partner-in-tan! She also showed me the city, which was
mesmerising.
Tanya is someone Fake Bake fans in the UK may already be aware of, she has recently
featured on the Blog. She certainly is the person to bring a fashionable edge
to the brand as she regularly works with celebs like Olivia Culpo.
It was also
a real honour to have blogger
extraordinaire, Jake Jamie, to accompany me on the trip. With over 600,000 Insta followers, he really
is a power player and has a big presence over the pond, so it was quite
something to see the response having him on the stand brought.
Beauty
exhibitions are becoming so much more than selling points, although I am so
proud of what we achieved as a brand at
Beauty Con this year. Clients and customers from all over the States were so
enthusiastic about Fake Bake as a
brand and with Ladonna on
hand they certainly went for it when it came to sales!
The
exhibition is also now about inspiration
and the Main Stage area was packed with the great and the good, and as a
team we were able to take some time out where we could hear some of the guest
speakers. I personally really enjoyed hearing from Arianna Huffington, who built Huffington Post from the ground up. I
can’t think of a woman who is better placed to talk about building a business
and a brand.
Kelly Rowland is a legend and it was wonderful to
see and hear her in action. We did a double take when she was accompanied by Tina Knowles. They are definitely fam!
Woman-of-the-moment
Priyanka Chopra looked simply stunning but is so much more than her beauty. Her
intelligence and class shone through as she spoke about her own
much-talked-about journey in life.
Huda Kattan has become a worldwide sensation. As
poised and confident as she is, Huda became really emotional discussing how
her success has grown. The audience adored her.
Anastasia Beverly Hills literally waxed lyrical about brows
and building her own legendary brand, and we were quite simply in awe. She was
absolutely right - a great brow changes everything, and she is certainly the
best placed expert to talk about them!
I had the
most wonderful time in LA. Of course, Beauty
Con was my highlight. Working with Ladonna
and Tanya was so rewarding, and I can’t wait to team up with them again.
Having Jake Jamie with us really
made me realise how the industry is changing as everyone is welcome - I can’t
imagine having a blogger with us at an expo ten years ago! But Jake Jamie is a show stopper when it
comes to really connecting with his own audience and with Fake Bake’s, as there
is such a great crossover.
Beauty Con is such a professional
event and really
teaches a lesson in how to connect with smaller clients to huge beauty brands,
to customers of every demographic, and to a hugely growing beauty industry
which Fake Bake is proud to be a
part of.
Will I be
back next year? Fingers crossed. I certainly left Beauty Con feeling energised and inspired both professionally and
personally, and it is always great to be on the ground with clients, getting
feedback and hear them telling us about their own thoughts and aspirations.
Tinseltown
and its inhabitants certainly stole my heart and as I stood beneath that famous
sign, I felt a little bit of a spotlight myself. An action packed few days,
accompanied by now good friends and around some of the most inspirational
people on the planet made me realise how much I value my role here at Fake Bake.
I’m now off
to Vegas for a few days, and you know what they say about Vegas.
What goes on
in Vegas….. ends up on your Insta Stories!
For more info on Beauty
Con go to www.la.beautycon.com
To catch up with
Victoria on Insta go to @vicfakebake
You can follow Ladonna
on Insta @thefakebakeguru
For Tanya go to Insta
@tanyap126
To find out more from
Jake Jamie follow him on Insta @jakejamie
Many thanks to all the
team at Beauty Con LA for making us so welcome.
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