Hello Fake Bakers!
This week it’s all about safe, sunless tanning as we
celebrate Sun Awareness week (8-14th May 2017). The purpose of the
week is to spread awareness of staying safe in the sun and the dangers that the
sun can cause.
Did you know that skin cancer is the most common cancer in
the UK? Rates have been climbing since the 1960s and every year, 250,000 new
cases of non-melanoma skin cancer are diagnosed as well as 15,400 new cases of
melanoma which results in a scary 2,459 deaths annually. This was taken from the British Association of Dermatologists' Report, which you can read more of, here.
These numbers can decrease by spreading awareness and
following tips and guidelines to maintain a healthy glow. Sun Awareness Week is a very dear cause to
Fake Bake’s heart, with it being one of the main reasons that the brand was
brought over to the UK.
Being aware of the dangers of the sun doesn’t mean you can’t
rock a killer tan. Our very own global consultant and the Tom Ford of tanning
James Harknett has devised some great holiday tanning tips!
James says:
"So before you jet off for some much needed sun it’s all about the prep. For
months our skin has been hidden behind our winter wardrobe. The cold and damp
weather along with central heating can leave us dehydrated and a little sallow.
So have a good buff and polish with the classic Fake Bake Passion Fruit Body Polish. Renew and revive dry skin creating a fresh base for your tan.
Once
any waxing or shaving is completed you can start to build your glow early, in
time to be poolside ready. Fake Bake Amplify is a one of a kind tanner. Not only does
it build a sun kissed glow it preps the skin for natural tanning. Its unique
formula speeds up the process of melanin on the skin allowing the body to tan
faster.
Arriving
at your destination glowing does take away that pressure to bake in the sun
those first few days. Around the pool and under the brolly is a much safer
option.
We
all know that a sunscreen is a given when it comes to warmer climates, but many
of us opt for an SPF 15/20. For fair skin this is barely going to protect from
UV rays. An SPF 50 for the face is the safest option and at least 30 for the
body.
Even
if you have applied minimal make up whist away you can now mist on water proof
SPF. Many brands now carry a spray that will penetrate through foundation and
bronzer to still give protection from the sun.
To
enhance and deepen your colour whist away the fastest and easiest option is to
pack the Iconic Fake Bake 5 Minute Mousse. The natural tinted guide allows you
to bronze limbs in seconds and they will feel dry to touch almost immediacy.
Perfect for then slipping on that summer maxi dress, with no transference onto
fabric.
Once
dressed and ready to go mist on some insect repellent so the mosquitoes keep at
bay. Creams to sooth bites tends to eat away at self-tan."
Remember
to save your skin Fake Bakers, and alwaaaays Fake it don’t Bake it.
