Do you feel
like we are turning a corner, just a little? During the past few months, Team Fake Bake have been working BTS on
new innovations, ideas, and our newly relaunched website. It felt like we
needed to hit the refresh button. The beauty game is changing rapidly, and of
course, over the last few months the industry has been a tough place for many brands,
employees and therapists. We are so glad things are opening up again.
For our
part, we decided we needed to make some changes, too. We have always been a
democratic brand. As the world’s leading
independent self-tanning company, we are lucky that we get to make our own
decisions. When we want to make changes, we get to act quickly. After nearly
two decades of talking to you, we know how you feel about our products but also
wider issues like body image, diversity, and what used to be a very narrow definition
of what ‘beauty’ used to mean.
In 2020? Not
so much. Hey, we all know that we can scroll through Insta, Facebook or Tik Tok and see ‘perfection’ in action. Back in
the day, if you were launching a website, and were looking for a new ‘face’ for
your beauty brand, it would normally be a supermodel or a celebrity gracing the
homepage, and every glossy page we opened.
Ever since
we started, we have always been different. Alongside models and famous faces we
have always worked with different people from many walks of life. Now we wanted
our homepage, and our website, to represent that.
Our everyBODY’s Flawless message is simply
that: you are brilliantly beautiful, just
as you are. If you have come to visit our website, then you are clearly
wanting to browse self-tanning. We want to help you with your quest. But we
also want you to feel comfortable, supported and accepted. Sometimes a simple Fake Bake self-tan at home, or a
professional treatment, helps give you a golden glow up and a little more confidence.
That’s what we are here for: to help
you, but never, ever to change you.
We had a
chat to our Victoria Halliday, Head of
Business Development, and she told us, “I’m really proud of being a part of
the everyBODY’s Flawless theme and
campaign. I work closely on the ground for the brand and I am always listening
to feedback from clients, and that includes myself personally! The message I am
getting back is that you want to see yourselves represented in the images that
we use and the people that we work with. We also never just rest on our
laurels: we are always looking at how we can develop future innovations, but
every new one has to really earn its spot.”
The new website glow up has also come at a
time when we have had to deal with the same restrictions as other brands, but
we have been lucky that we are stocking up now on your faves. Our Global Creative Consultant, James Harknett,
has been key in putting together the website - every main range product has
his own personal POV. As James told us, “It was a real pleasure to sit down
with the whole range, with every product that is known and loved, and sing each
one’s praises. I’m so excited that the brand also has so much planned for the
future…. Watch this space! It’s great that the website represents us all: guys
included!”
So, to keep
you up to speed, James has picked three
of his own personal picks to tell you why they are Fake Bake self-tanning
icons.
Fake Bake Original
Our Global Creative Consultant says it’s a Harknett Must-Have because...
“I first tried Original when it was launched and remains a firm favourite both for
myself and my clients. It’s triple-threat tanning formula works so well at
adapting to your skin tone and type, giving a beautifully authentic finish. Original is the tan I opt for when it
needs to last and fade naturally. It gives you a week in Ibiza, wherever your
location.”
Fake Bake Flawless
James names this as a Harknett Must-Have because...
“There’s a
reason why Flawless has sold over a
million bottles - it does exactly what it says on the box! It’s lightweight liquid formula with colour
guide makes it suitable for everyone, whether you are a tanning newbie or
expert. It glides on over difficult-to-perfect areas like knees and ankles,
ensuring your glow is all over good-to-go!”
Fake Bake Flawless
Darker
Why is Flawless Darker a Harknett
Must-Have? James tells us why...
“Darker was developed when Flawless fanatics
asked for the same luxurious spritz-on formula, but with a deeper finish. Its colour guide enables you to glide the product on
easily from top-to-toe, and Darker’s
intense formula means you get an extra-bronzed finish which lasts longer.
The tan to go for when you want to look and feel super-glam and decadent.”
As well as
all of your Fake Bake faves, lots of your Beyond
Bronze beloveds are back. BB is our little
sister brand, that’s super-affordable, with all of our Fake Bake innovation but the DHA dialled down a little.
And to support you all at this time,
we are still offering free delivery on all orders over £30 and 30% discount for
NHS workers. And now we are all getting out and about a bit more, our Hand
Sanitiser is still doing a great job - don’t leave home without one!
Finally, if
you have decided you fancy a career, there is a whole new website section
devoted to building a career in
professional Fake Bake spray tanning. We are still working to government
guidelines, but our training is still available and we’ll keep adapting how
it’s delivered as everything opens up.
We know it’s
going to be a different summer. We know it’s been a tough year. We know for
lots of you it has been really challenging. Thanks for all of your support. You
are a brilliant bunch.
And if you
want to know how our hair is, all we can say is this: we are never taking our
hairdressers for granted again.
A huge well
done to the British Beauty Council for
their #BringBeautyBack campaign, ensuring that beauty services have now
been allowed to start up again. It’s time to go and get those nails and all of
your other beauty jobs sorted.
We hope you
like the fresh website. We are always here to listen to your thoughts on our
socials.
Now if you
haven’t tried to turn a designer shoe bag into a mask yet, are you even a Fake Bake fanatic?
To view our re-launched
website go to www.fakebake.co.uk
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