Monday 11 March 2019

FAKE BAKE talks building a pro tanning career and how to reach the top…..




Last week, we chatted to James Harknett, our Global Creative Consultant about his career and so this time we thought we’d talk about how to get into a pro tanning career with Fake Bake, and all of the possibilities involved. As the beauty industry is changing and growing so quickly, as the world’s leading independent brand, this means that we concentrate on creating the very best professional professional formulas on the planet. We are lucky that we don’t have a huge beauty machine to answer to do. By doing what we want, in the way we want to, and by having this pioneering spirit, this means we can pass our expertise and unique way of creating right on to you.

First up, we had a sit down with Emily Jacobs, Head of Fake Bake Training Scotland.

Emily, can you tell us a little more about Fake Bake Professional Training?

“First up, you don’t need any previous experience to either apply or attend, and of course, we welcome everyone! Some people attend with no other beauty skills at all, whereas many are beauty therapists upping or refreshing their skills set. I am involved in training here in Scotland and in the North East, and we also have courses all over the UK. Training is in two parts: the theory and then the practical. Everyone who completes their training successfully gets a BABTAC Accredited Certificate - this is really important, so that clients can verify your qualification, too! It’s also a really fun course where you get to meet a variety of like-minded people. Perfect!”

Without being completely obvs, why choose Fake Bake?

“As the world’s leading independent self tanning brand, Fake Bake are THE experts in the field. The professional side of the business is really important to us. We are always innovating so that we have a stable of favourite formulas, but we also love coming up with something new. Last year’s Double Dark launch was a huge success, for example. So when you decide to train and then trade with us, every single product has been tested and marketed rigorously. I have been a trainer for over five years and pride myself on ensuring all of our students leave our courses excited about growing their business and passionate about the brand. We are also really supportive in encouraging therapists to engage with us on social media, as it’s obviously a great place for self employed and small businesses to promote what they do. It’s also really inspirational to see how far you can go - as well as being a trainer I also represent the brand at events and in the media. I’m very a much a BTS kind of girl - but it is still great fun!”
  
Is tanning now becoming much more integrated into the beauty industry?

“Tanning always used to be quite separate but now we find clients consider everything when it comes to their image, and they know exactly what they want! We recently held an amazing Masterclass at our Glasgow HQ where leading MUA Stacey Toner at Artsy, gave a great lesson on how to apply make-up that really compliments a Fake Bake tan, and all of the artists who attended got training from us on how to perfect a Fake Bake pro tan, too. Clients now often want their beauty experts to really deliver, so we meet so many talented beauty experts now who also offer a range of services, whether it’s brows or nails or facials. It’s a growing market, so it makes perfect sense to jump on board!”



Our Elite Team of tanners work all over the UK with famous names and it’s an exciting part of the job to get them ready for huge events. Our Tan Expert, otherwise known as Eloise, works with a range of VIPs as well as her own regulars, and we love her dedication to the role. We often see her popping up in the Press as so many celebs now put our tanning tents on their Insta stories. Eloise recently tanned the gorgeous Megan Barton-Hanson for her stint on ITV’s The Real Full Monty, and the finished result was just, well, perfection. And she also recently tanned legendary beauty, Kelly Brook, for a magazine cover - talk about a glam VIP roster...




We caught up with Team Fake Bake’s Siobhan Coward, who is based in the Manchester area, and is a leading pro tanner and also part of our Elite Team, as well as one of our expert trainers. Talk about busy! Siobhan told us,

“I have been in the business for eight years now, and with Fake Bake for the last six. I’ve also gone back to education at Huddersfield, too, as I have always wanted to work as a pro trainer. Victoria Halliday, who is such an integral part of Team Fake Bake, originally asked me to be a part of the Elite Team, and it’s such an honour.

“I have my own regular clients, and also regularly run training days in the North West region, which I really, really enjoy. It’s great to see people starting off on their pro-tanning journey.”



“As an Elite tanner I also get to tan lots of celebs in the area - and there are many in the North West, from Corrie stars to the Real Housewives, of course! Everyone asks me about this part of my work. I treat all of my clients equally, because the relationship is based on trust, especially when you are going into people’s homes. I have some fab ‘famous face’ clients, though, who are so welcoming. I love tanning Paddy and Christine McGuinness, they are so genuine and down-to-earth, and upcoming star Charlotte Dawson is also a joy to work with - she’s brilliantly funny and even though she’s a high flying influencer, she’s just a real girl to me, and also to her Insta fans! I always welcome people contacting me to enquire about my work, and of course, our training courses. The next one is on the calendar!”

So there you have it. What starts off with you practising on your friends and family, and perfecting the art of the perfect Fake Bake spray tan, could end up with you getting superstars red carpet ready. Of course, there’s a lot of hard work goes in, but with a heap of ambition, a huge dose of spray gun expertise and commitment to getting your tanning absolutely spot on, over the last two weeks we’ve shown what you can achieve if you put your mind to it.

Career change, anyone?


You can follow Emily on Insta @fakebaketrainingscotland

For more information about our pro tanning go to:


You can follow Siobhan on Insta @siobhan_fakebake

Follow MUA Stacey on Insta @staceytoner_artsy

Follow Eloise on Insta @thetanexpert

The Real Full Monty is launching soon on ITV1



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