Tuesday 21 February 2017

Beauty Boss: Blush Academy

We are obsessed with beauty bossin’ it at the moment and bringing you tips from ladies in the know. Today we are delighted to share this Guest Expert blog post from Zara Elliot, CEO & Founder of the Blush Academy www.blushacademy.co.uk.
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WHO ARE BLUSH ACADEMY?
Blush Academy provides you with the SHORT CUTS that will GROW your business the right way and help you avoid wasting money on things that don’t work.
Attend our events and workshops in London, where you’ll get to hear our founder, Zara Elliott, share her extensive knowledge, tips and ‘no-nonsense’ approach to making more profit in your beauty and wellness business.
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Or learn from the comfort of your own home with our online courses or our one-to-one mentoring sessions.
Knowledge and expertise from experts who have ‘been there’ and know first-hand, how hard it is to create a truly profitable business in our industry.
INCREASE YOUR RETAIL SALES IN FIVE EASY STEPS
Whilst your treatments and services will be your daily earner, you should try to make some extra money and boost your retail sales.
  1. Using Questions to Your Advantage
Asking your clients the right questions is the ideal way to encourage them to make a retail sale; all without seeming too pushy or intrusive.
The best way to start a sale is with an open question. These are questions that have no exact yes or no answer, and will need the client to think, as well as share some all important information.
Some of the best examples of open questions include:
What are the main issues/concerns with your skin?
What one thing would you change?
What do you like about your eyebrows/nails/skin?
How does your skin/makeup/back/hands feel?
After these initial open questions, you will find our products that you can then recommend to your client, leading to a closed question in order to make a sale. Closed questions only have a yes or no answer.
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2. Display Your Products Beautifully
Many people shop with their eyes, which means an untidy display isn’t going to appeal. Seeing as you are in the beauty business, make sure that you put all those key products on display that stands out and you will soon see your sales figures rise.
3. Give Clients a Great Deal
We all love a good deal, which means that you may need to keep an eye on what other beauty businesses and retail outlets are offering. Make sure that you compete with these other outlets and you will soon have clients that are loyal to buying their beauty products from you rather than anywhere else.
4. Keep It Simple
As you are not a shop, it is important that you keep the retail side of your business simple. You will already be focusing on the ins and outs of the rest of your company, so don’t bog yourself down with these extra details.
Build your retail side up over time and you can offer more products to your clients, as well as ensuring that you still offer the same great level of service.
5. Be an Expert
There is a good chance that your clients will turn to you for advice. If you are stocking products in your salon, then make sure you know all about them. Otherwise you may find your sales suffer. Try out the products, see how they work for you and in turn you can pass the recommendation onto your clients.
Being the best business woman that you can be is so much more than perfecting your art. Whilst you may attend beauty courses in order to learn more about the techniques and tools to improve your craft, learning more about how to improve your sales and bring in as much money as you can.
So, follow our top tips and see how much it can bring to your beautiful business!
Did you love this post and the support it offers?  I am sure we will be catching up with Zara again so stay tuned to the blog!
Remember that Fake Bake are hosting their very first Beauty Business Masterclasses and we would love for you to join us!  Here are the dates for your diaries and don’t forget to book a place by emailing info@fakebakebeauty.co.uk fbbmasterclass_fb-002
GLASGOW
6th March 2017
4pm – 8pm
132 West Regent Street, Glasgow, G2 2RQ
LIVERPOOL
8th March 2017
4pm – 8pm
The Secret Warehouse
Syren Street, Liverpool, L20 8HN
LONDON
13th March 2017
4pm – 8pm
Sanctum Soho
20 Warwick St, Soho, London, W1B 5NF
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Friday 10 February 2017

Burns Night: 5 Things We Love About Scotland

Burns Night, 25th January, celebrates the life of Robert Burns, the author of many famous Scottish poems. Not only that, but all Scots spring into tradition to enjoy Rabbie’s birthday – stuffing our faces in Haggis, Neeps and Tatties washed down with a fresh can of Irn Bru! Y U M.
Today, Fake Bake HQ are celebrating all things Burns as we play ‘who can create the funniest poem?’ and ‘pin the tan on the haggis’. A very fun day to say the least! Within this very cultured day, we have picked out the top five things that we love about Scotland…
1. Scotland is Fake Bake’s Home
Although born in America, Fake Bake has grown up in Glasgow, Scotland. Yes that’s right, in the midst of the hills and castles are a team of bronzed babes under the roof of Fake Bake HQ!
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2. Irn Bru
Feeling down? Drink Irn Bru. Stressed? Drink Irn Bru. Hungover? Drink Irn Bru. The only downside to holidays is the withdrawals from this drink of dreams, it solves all problems…
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3. The Scenery
There’s no doubt that Scotland has the most beautiful views! From the mountains and lochs, to the rare spotting of Nessie…
4. The Food
Haggis, neeps and tatties (potatoes, if you’re wondering) is Scotland’s equivalent to an American burger. Good stodge, traditional and oh so tasty!
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5. Men in Kilts
The famous ‘men in skirts’ – who thought that could have been sexy? There’s no better view that a man in his Scottish kilt, especially if it’s Gerard Butler…
What’s your favourite thing about Scotland?

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Happy Burns Day you bronzed babes!
Lots of love,
Fake Bake x
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