What’s new
this week? Seriously, where do we start? Are we watching our calories (whose
idea was that, seriously?!) In quarantine after a holiday, on a local lockdown,
in work, at home, the list is quite simply endless. Again, we are not making
light of it, but we are here to provide a little oasis from the outside deluge
of news, news and more news. As this is being typed, Team Fake Bake are literally baking. Indoors baking, but you catch
our drift. Can we moan about the weather, a bit? Again, what’s going on? It’s
zero to baking in a heartbeat, and then back again.
Well, we
know August has some warmer weather on its way, and we take it that any
holidays are now going to be within these sunny isles. Our Global Creative Consultant James Harknett said this is the way
forward, involving two great hacks.
The first is
to use our Fake Bake 60 Minutes Self Tan
Liquid. It goes on seamlessly and you can leave it on for an hour for a
quick, subtle finish. You can leave it on for up to three hours for a more
defined glow up. On humid nights you want to make your routine as quick and
simple as possible.
James’
second hack is for when you’ve applied your tan, it’s getting hotter as the
night goes on, and you don’t want it to go patchy as you sleep. The tip? Use
one of your medium sized make-up brushes
to hand, add a little talcum powder and dust it inside your elbows and
lightly under your arms. This means the product won’t trap there if it really
is a scorcher outside, and you wake up with exactly what you had planned: a
perfect tan!
James has also been busy in the press this
week, and seriously, when isn’t he? The go-to guy for when glossies want a true
expert, this time around James has been talking about that trend we have been
seeing all over Tik Tok. Yep,
freckles. Now, of course, you can achieve them with make-up, which then washes
away, but if you want freckles in the heat with a bit more staying power, then,
James has got the goods, as told to Grazia...
‘The key to making this look really
natural is to use the right brush,’ advises James, ‘I use a high-quality
stippling brush, which I’ve been using loads recently. It’s crucial to use a
fake tanning formula with a tinted guide colour. Simply spray one pump of tan -
I love Fake Bake Flawless Self-Tan
Liquid - onto a plate and then dip the top of the brush into the solution,
so it evenly soaks into the tips of the brush. Next, press the brush lightly
over the bridge of the nose and cheeks for the desired freckle effect and leave
it to set for a good 2/3 hours. Finally, gently cleanse and there’s a faint,
natural-looking freckle effect left in place.’ Well we know what we’re trying
this weekend…
OK, now we are getting serious. We know
that you lot love a glow. We also know you want gorgeous skin. And when you are
scrolling through the by-the-pool Gram
tans, they are pretty dark, right? Whoever is wearing the tan also has
magically flawless skin. We are going to go in here. If you sit by the pool for
long enough, you are probably going to go red, burn, and really irritate your
skin. Even over just a few days, you are causing damage that lasts a lifetime.
And that’s before we even mention the risk of skin cancer, which is the most
common form of cancer in the UK, and is on the rise annually.
We are so glad that skin freaks
everywhere are talking sunblock. Well done to the powerhouse that is Rihanna for releasing a broad-spectrum SPF 30 this week, and
to every journo and blogger who has been getting the message across giving us
the tea on keeping our complexions looking fabulous, forever. And the British Beauty Council’s Insta has been
flames (pardon the pun!) this week on the subject...
Don’t forget it’s not just your face! You
should apply SPF as your last skincare
‘layer’ on your face every day (even in winter!) but don’t forget the rest
of you. Make sure it covers UVA AND UVB
rays and because of the lockdown situation there are lots of sunscreen
deals about. Stock up and slather on. And no-one will know where your Flawless tan comes from, unless you
tell them…
Finally, how do you stay staycation sane?
Switch off when you can. Get out of
Whatsapp chats, don’t read your emails and just get out in the fresh air when
you can. We know it’s an odd time (you can go to the pub, but not to a theatre,
and we could go on) but as long as you are staying safe you can always find
somewhere locally that’s on your list of must-sees. (Hands up who lives near to
loads of places of interest that they have never actually been to!)
Spend time with family members who you can now see. Holidays used to mean Ibiza, not trips to see your nan, but hey ho, go with the 2020 flow. If safety allows, go and catch some quality time with anyone in your family or circle who can feel isolated at the best of times. Yes, we know it’s not a champagne spray party - unless your nan is up for one. Whoever you choose to call on, the feel good factor you’ll get beats any cocktail hands down. Plus, you can still wear a great hat.
Read. No, not emails. No, not comments on
socials. A book. Right now we are loving:
Women Don’t Owe You Pretty by Florence Given - modern feminism for the Insta generation…
Everything I Know About Love by Dolly Alderton - the ultimate advice from the queen of life tips.
How Do We Know We’re Doing It Right? By Pandora Sykes - essays by Dolly’s podcast twin about everything from
technology to romantic errors.
How To Fail by Elizabeth Day - actually, we learned from this that making mistakes
really is OK. Good news, that.
Behold The Dreamers by Imbolu Mbue - a brilliant novel about a young couple struggling to
live the American dream.
Hey, it’s OK to get the ice cream out,
and make every day Dress Up Friday so you can cram in your summer wardrobe
while you still have time. There are some absolute bargs, around, too, so if
you have the budget you can pre-plan a few buys for next year, too.
Ah, next year. 2021. What will that be
like? One thing we have learned in 2020 is that planning for the future is fine,
but sometimes you really have to roll with the punches, and this year has
served a few knockouts.
We hope you are all safe and well. We also hope you get some time off over the
next few weeks, even if it’s just a few days, to get some R&R. As most of us
have worked out, working from home actually still involves, er, working.
Have a great week, and DON’T FORGET YOUR SUNSCREEN. You’ll thank us one day, we promise.
So fake the glow, don’t fake the style
and literally get your fave dress and your best garden pose on. If it’s good
enough for Jodie Comer at the TV BAFTAs…
All featured products www.fakebake.co.uk
Image of Jodie courtesy of Instagram
@jodiecomer
Follow James on Insta @jamesharknett
Follow British Beauty Council on Insta
@britishbeautycouncil
Hat image courtesy of Insta
@therealfashionblogger
