As soon as Fake Bake
had established itself in the U.K., fans were asking what was coming next. The
era of the spray booth was about to really dominate the self tan market, and,
of course, that infamous episode of Friends aired: The One Where Ross
Gets A Spray Tan.
Horrific tanning disasters are now the stuff of GIFs and memes, but back in 2003, they could still occur if you stepped away from your Fake Bake.
That same year, we
seemed to all go into further bling overdrive. The World Cup the previous
summer really kicked off our obsession with a certain type of sports-related
girl, and then ITV’s brilliantly tongue-in-cheek Footballers’ Wives appeared.
OTT doesn’t even begin to describe the outfits and storylines, but the team who
had brought us Bad Girls did not disappoint. The look was sleek and
streamlined, and Susie Amy kept it as classy as possible as Chardonnay.
We can remember a lot of diamante encrusted halter necks and strapless tops
with matching boot cut flares. Luckily, we’ve worked with Susie many times
since both as an actress and beauty writer and she’s still part of the family.
That super-toned,
tanned look was every fashionista’s style calling come the summer of 2003, and
when Cheryl was Cheryl Tweedy originally, as part of Girls Aloud,
Paris Hilton was, well, simply everywhere. The Simple Life
launched and really created a new era for reality TV, paving the way for the
Kardashians. Paris Hilton’s look was not one for the quiet beauties. It was all
about colour and label splashing. In her own words… “That’s Hot!” Jessica
Simpson was rocking it over on The Newlyweds on MTV, too. The era of the
bag-in-the-crook-of-your-arm was upon us, preferably a Murakami Louis
Vuitton one.
While our own pop
princesses were battling it out, there was really only one solo star of the
show: Beyonce. Crazy In Love stormed the charts all over the world, with
an album to follow, and created many a rumour about her co-performer, Jay-Z,
You may have heard of him. The video set a new standard as to how everyone
wanted to look on screen: absolutely gleaming from top-to-toe.
Back to Footballers’
Wives. While the fake ones made us howl on screen we started to take notice of
the real ones off screen, and for the next decade a new sport emerged:
WAG-spotting. It took a few years to reach its peak in 2006, but straight away
we wanted to know what the girls were wearing, who was dating who and were
there any marriages on the way? It’s hard to believe then that Coleen
McCloughlin had just left school, Alex Curran was training to be a
beautician and Abbey Clancy was an aspiring model and pop star.
As always, Fake Bake
was first when it came to giving self tanners what they wanted, and what
they desired was the equivalent to a spray tan they could use at home. Fake
Bake Airbrush was born. It was an instant hit. Our innovative team were on
hand to provide a finely misted formula containing our famous colour guide, so
you can see where you are applying your tan. Our clients told us they wanted
something quick and fast-drying; we delivered. And the nozzle 360 degree nozzle
means the backs and necks and knees are easy to reach. Airbrush is still
one of our favourite go-to’s and since it’s first appearance, it’s been
everywhere, from Amy Childs’ first reality show to the inside of the Celebrity
Big Brother House. It’s perfect for
quick getaways and between salon visits, and so light and easy to carry.
Sorted.
The 2018 look is
as far away from Paris H’s overdone glow as you can get, and today’s Insta
queens look far more relaxed, less preened but still with an inspirational skin
finish. Much hotter and cooler at the same time, if you see what we mean.
Now self tanning is no
longer about a particular look: today we want a whole wardrobe of products to
suit every season and occasion. Everything is more subtle, fashion-led and
couture-inspired. Coleen, Alex and Abbey are superstars in their own
right now and since we first met, and worked, with all three of them, they are
now household names without their famous surnames even, and all look
effortlessly gorgeous.
Times change, looks
moves on, and we are glad that we are probably never going to wear Mukluks or
singe our fringes on old school hair straighteners again, but some things never
go out of style: a gorgeous golden glow that’s even all over, the latest Louis
must-have, and a bit of addictive reality telly.
As for Paris Hilton,
she really was a phenomenon but we always thought her stylist, Kim, was pretty
hot as well. Wonder what ever happened to her?
Fake Bake Airbrush is available from www.fakebake.co.uk
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