What did we do before
filters? Remember taking pics on your phone and printing them? Before phones,
we had cameras. Modern social media is turning us into photography experts. You
know your best angles, right? On a good day, taking a selfie, adding a little
magic and uploading it can make you feel great. But you know here at Team
Fake Bake we like to do things a little differently, so we are launching
our Summer Sun Filter Free campaign, and we need your help.
It has never been
easier to change up the way you look, at least online. But does it mean we need
to get so serious about altering who we are? And we are realists. We know all
the tricks, and we can spot when someone is bending the rules. We all recognise
the tell-tale signs of an overcooked image. What if you are the most followed
beauty on Insta? Luckily for us, Selena Gomez, who has 138 million followers
which makes her the absolute Queen in our eyes, doesn’t take it too seriously,
and the results are incredible. Does
someone that gorgeous use filters? Absolutely. But her make-up artist let us in
on the secret, so we can see how she looks before and after.
What about the A-lister
who’s been dubbed The Most Beautiful Woman In The World? What happens when you
filter her flawless image? We think Angelina Jolie looks stunning no
matter what filter is applied.
We all loved the start
of the campaign to take selfies without your make-up but come on, we all knew
the rules. We were all busy putting on concealer and highlighters and by the
time we’d put it through all these camera-ready tricks, we all loved basking in
the glow of looking naturally gorgeous. But we had our fingers crossed, just
the same.
So for 2018 we are
launching our Summer Sun Filter Free campaign. Team Fake Bake are all
about making choices. We love putting our best face, and legs and arms, forward
to create something visually stunning. But we also love seeing who you are. And
we also want you to become the stars of social media with your absolute
realness. But we still want to give you a helping hand, so obviously we want
you to get your fave Fake Bake self tan involved.
Over this season we are
going to be awarding weekly essential prizes and, for one lucky follower,
there will be an ultimate prize of a year’s supply of Fake Bake. Here’s
what to do next. Share a filter-free image of you and your favourite
Fake Bake product wherever you are this summer on our Instagram,
Facebook or Twitter, and then tag us.
Get creative - we will
select two of our favourite photos every week to win our fave Fake
Bake summer essentials. We will also share your image with our
followers, who are always on the lookout for travelling tan inspiration.
So here’s the thing. We
all like a little fakery. If we didn’t we’d be in the wrong business. But we
also want to see the real you. It doesn’t matter where you take the photo. It
can be in your garden in Birmingham or on the beach in Barbados. You're a glam
lot. You can make any location work. And we also love seeing your which
products you like to use, and the amazing results you get.
If we want a filter
effect without the filter, then our cheat’s guide always involves us using Fake
Bake Amplify. It works gradually, so you can get build your tan your own
way, and works three ways to intensify the colour and life of your tan,
so it’s perfect for stepping out of the sun and letting us do the work of
getting a glow for you. It helps to create your own version of perfectly
prepped and golden skin by making your skin look luxuriously radiant and
smooth. We created Amplify so that you could get a photo finish all on your
own.
It’s over to you. If
you are like us, you will always have your Fake Bake to hand, even on
holiday. And, using our intel, we reckon the girls on Love Island are
definitely at the self tan graft. Laura confirmed it. We just wish someone
would tell Dr. Alex. We weep every night over his Fifty Shades of Pink approach
to tanning. Someone needs to get him out of the sun and into our tan tent. We
can all filter away all we like, but sometimes you have to get real.
We want to see you just
as you would appear IRL, with no filter required.
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