Tuesday 6 November 2018

FAKE BAKE talks The Apprentice, and how to be an Ultimate Girl Boss with Sandra Vaughan




The clocks have gone back, Christmas still seems like ages away, and between weekends, what’s a girl to do? Firstly, we love a catch up with The Apprentice every week, and secondly, if you spend too much time wishing your life away you need to get inspired and try something new. But more of that later. Team Fake Bake are a bit obsessed with The Apprentice, and it has certainly come a long way since 2005, when Sir Alan Sugar launched at us, with the legendary Nick and Margaret as his crew. Fourteen seasons later, and it’s still amazing TV. Now Sir Alan is a Lord, Nick has been replaced by Claude, and the Ultimate Lady Judge role goes to Karren Brady, or Baroness Karren Brady CBE, to give her the full title.

It might be about business and feature a lot of clever people who have some of the worst taglines in the genre’s history, but The Apprentice is still reality TV. There is always a favourite, a bad guy, a geek and an annoying one. And it’s a show that has given us some pretty inspiring candidates to some people named, well, you know her name. Katie. Yes, her. We’ve seen some hugely impressive female winners, from Michelle Dewbury to Leah Totton, and the show has its tried-and-tested scenes we wait for. This year it’s all about the Sub Team, wearing block colour dresses and that scenario in the greasy spoon cafe for the losers. And you can’t have reality TV gold without a spray tan task and this season’s is a belter.



Oh, how Team Fake Bake sat back with the popcorn for this one. These were just some of the comments for the contenders before they’d done any training or been near the task…

“I think we could charge high prices and it’s simple.”

“It can’t be that difficult to spray evenly, right?”

“If we could just spray body parts we’ll get it done quicker, we’ll make more money.”


We were with Karren on this one. Anyone who thinks spray tanning is that easy clearly does not know anything about spray tanning. Obvs.


But one thing we love the programme for is shining a light on business. It gives young women (and guys!) a chance to see their ideas spring to life. It gives us an opportunity to shout about how we would do everything differently, and kick about our own innovations. Google ‘young women in business UK’ and you will see some surprising success stories in every field: furniture design, ethical snack building, indie gaming, currency trading and jewellery design to name just a few. Come on, you’ve got an idea haven’t you? But would you ever dream of making it a reality?


Away from our favourite business show, we don’t have to look far from home for inspiration about being an Ultimate Girl Boss. Our Fake Bake MD in the UK, Sandra Vaughan, is a brilliant example of how to shape your future: grasp it, work it, and create your own success. Sandra already had a successful business of her own when she spotted a gap in the market for a new tanning product. Back in the day, she wasn’t too impressed with what was out there, and Sandra was looking for an all-new formulation which was easy to apply and lasted: Fake Bake was born.

Sandra had already learned from the best, having trained with super hairdresser, Ian Carmichael, and she could have settled where she was, but she knew she was destined for so much more. Since then, Fake Bake has gone on to be the world’s leading independent tanning brand, has become a celeb fave, a beauty ed must-have and a blogger’s first choice. As well as winning so many awards with the brand, Sandra has also been recognised for her own achievements, meeting Her Majesty at Buckingham Palace to receive her Nat West Everywoman Award, as well as being named as a business icon as a Modern Muse and an inspiration to young women, which led to her being photographed by Mary McCartney - a big day in the spotlight for our also Shy Boss! We caught up with Sandra to get her ultimate tips. Here goes……

Sandra, what’s your biggest tip for young women starting their own business or making their way in the commercial world?

There is no one sure fire way to success - there are many routes to get there, so keep your options open! I loved school but I was so keen to get out into the world and work, and it was a great choice for me. I picked up lots of inspiration along the way, which allowed me to open my own businesses, and then start my journey with Fake Bake. It’s important to get the best education you can, but you really start to learn when you are out there in the real world. Get as much experience as you can, and find a great mentor to support you.

What turns a budding entrepreneur into an Ultimate Girl Boss?

I love that saying that mentions the harder I work, the luckier I get! If you check out social media you get the impression that success comes easily, and that you suddenly end up by an infinity pool somewhere, living the luxury life. It doesn’t work that way, and it takes a huge amount of dedication. I put everything I had personally, and financially, into bringing Fake Bake to the UK and I spent many hours driving up and down the country, meeting prospective clients, and selling the idea of the brand. It can take a while to turn a profit, even with a great product base, and it’s a risk that lands on your shoulders. So I would say what you really need is an adventurous spirit, and a sense of confidence. You have to believe in yourself, and your brand.

About being an actual Boss - what happens when your business takes off and it’s not just you?

I saw a great talk by psychotherapist Esther Perel recently, and she said most business start-ups don't fail because of finance, they falter because of poor communication skills. One thing I worked out early on was what my own strengths were, and if a skill wasn’t on my list, I needed to find the best people to bring their own skills set to the table. Everyone who works for you represents the brand, so you need to choose wisely. Another thing I learned was about being direct. As young girls, we are often sold on the idea of being ‘nice’ but it often doesn’t work in business. Being honest and straight is the best way to be, and is the ultimate long term way of developing great relationships with people, as well as giving them the opportunity to breathe, create and develop, too. That’s the real route to creating a positive workplace.

Who is your Ultimate Girl Boss?

I admire any woman who is out there enjoying the hustle, whether they are in a boardroom somewhere, or in their spare room starting out. I’ve always wanted Fake Bake to be a democratic brand, and that inspiration comes from just one woman: my mum, Louise! She was really ahead of her time, and she taught my sister and I that if we wanted something, we had to work for it. Nothing was handed to us, and that’s a lesson that has stayed with me, and that I pass down to my own children. My mum was a multi-tasker and so am I - I am never one to sit back and relax. I’m always about the next idea and a new innovation. I like to think I get that drive from my mum.

Come on girls, what are you waiting for? Even if it’s just a get together next Wednesday, make it an midweek tanning fest. Get your team around, your Fake Bake on and throw your new ideas into the mix. Don’t just watch the clock in college or work. There’s a whole world out there waiting to be conquered, and it’s time to put together a game plan. Got book smarts? Great. Street smarts? Brilliant. Whatever you are smart at, that’s just the beginning. Wherever it takes you next, that’s the best part.


And one day you could be an Ultimate Girl Boss, a mentor, a Baroness and maybe even an Apprentice Judge. To think, someone reading this could be the new Sandra Vaughan or Karren Brady. Team Fake Bake would like to take the full credit for inspiring you today. The champagne’s on you, right?


The Apprentice Season 14 is now available on BBC 1 and BBC iPlayer

For great information on starting your business and further training go to www.princes-trust.org.uk


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