It’s starting to get to
that time of year. Christmas movies have started to appear. In fact, now there
are whole channels devoted to them. Michael Buble has started his assault on
the festive charts. And the world’s most expensive catwalk show has taken up
far more column space than the models’ knickers: the Victoria’s Secret
annual show is back, and the tinier the models get, the bigger the drama. It’s
a debate we pass backwards and forwards and is a Team Fake Bake classic.
Do the VS Angels
all have to be so uniformly tiny? And if so, why?
Victoria’s Secret is now a superbrand. Back in the day, it
was just quite a twee little lingerie catalogue, but then when the underwear
market really took off in the 1990’s, especially after the success of the Wonderbra,
it was time for the brand to take flight. The stores got bigger, the look got
sexier, and the VS catwalk show was born. And yet, if you look back at
1999, model Laetitia Casta showed how to rock a curve on the catwalk.
Tyra Banks did the same in 2003.
Over time, though, the
standard on the catwalk has been changed and honed. Models like Gisele and
Heidi Klum brought in a new gold standard, literally, and now a VS Angel
almost has to be other-wordly. Even on our travels in beauty land we rarely
meet anyone who looks like one. Maybe that’s the point. Yes, the brand has
become more diverse in terms of ethnicity but still the models are toned, tall,
and super-super slim with gloriously long locks and a standardised,
conventional beauty. Is that a bad thing, or is it what we expect from a VS
show?
For any prospective VS
Angel, it is difficult enough to get a spot on the runway, and then the
hard work begins. None of these girls sits backs and inhales doughnuts in
preparation. It is all about gruelling preparation in terms of fitness and
appearance. And if you look up close, there’s not a sign of cellulite, a hint
of body fat, and not so much as an ingrown hair, as this year’s superstars
show…
Perhaps there is an
argument that the VS is all about fantasy - it is selling us a dream on the
bodies of superhuman girls. But how do we feel in reality? Our Fake Bake
fave, Ashley Louise James, is an experienced lingerie model but over recent
years has been campaigning about body positivity and diversity, and we were
really proud to Fake Bake and prep her ready for an alternative to
the VS show, where she looked spectacular.
And as our lovely
Ashley is all about the brains as well as beauty, she followed it up by
appearing on GMTV talking with Kate Garraway about the whole VS
debate. Ashley spoke with warmth, humour and intelligence and we are so
proud of her. She aced the argument, and we agree with her sentiments. Of course,
it’s great to have VS Angels but it would be wonderful to include models
like Ashley Graham and Kate Upton in the roster, so we all feel
included.
One thing is for sure,
though, whether you are on a catwalk or getting ready in your bedroom, everyone
wants their skin to look and feel fabulous when they’ve invested in some new
lingerie. We tanned Ashley just before her own heavenly shoot, and she looked
just lush!
How to get the VS
look without the personal trainers, carb-free diets and steel-like willpower?
Step forward, Fake Bake and this week we are starting off the party
season with a little celebration of our own, as our very own Fake Bake
Flawless Coconut Serum recently scooped the Best Tanner: Body Award at
Women’s Health Beauty Awards, where our gong was picked up by our Global
Creative Consultant, James Harknett.
Flawless is one of our most iconic ranges, and this
incarnation is all about creating that high glamour super-luxe tan that
looks angelic on every golden body. As it’s festive season you can get yours as
part of our Fake Bake Flawless Coconut Serum Christmas Gift Set. It also
includes our Coconut Body Polish which preps your skin ready to tan, as
winter skin can become so dull from central heating and winter woolies. Add
some of our pretty blushers and you are good to go.
Our final tip is to add
our Fake Bake Faux Glo Instant Tan Spray, especially if you are getting
your arms and legs runway ready.
So there you have it.
You don’t have to be 5ft 10 inches tall with endless legs to be gorgeous and
with beautifully fitted lingerie, a great faux tan and a whole lot of attitude
you can work it like an Angel no matter what celestial shape you are. Get ready
to party. Oh, and bring your own wings…
You can follow Ashley on Insta @ashleylouisejames
Victoria’s Secret is available in store and online
www.victoriassecret.com
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