Sometimes you gotta go
bold. When we heard that Moschino were collaborating with H&M
our style hearts skipped a beat. We have been there before and we know the
deal. Queues and crashing websites? It’s not putting Team Fake Bake off
and we know it won’t keep you away, either. Past glories from Balmain,
Versace and Stella McCartney are still valued parts of our wardrobes. Now
it’s time to go into battle once more.
If you love Fake
Bake then you will adore Moschino. That’s a given. It’s a label that
has an unusual heritage. Franco Moschino, who once worked as an
illustrator for the late Gianni Versace, struck out on his own and
created something so different that as a brand it has survived every style
weather. And yet when Franco unveiled his first designs the bright
Italian fashion crowd were slow on the uptake. It was Britain that took Franco
to its heart, and a love affair started that still continues.
What was it about Moschino
that gave us that love at first sight vibe? It was fashion that didn’t take
itself too seriously. Franco certainly took some design pointers from Gianni
in terms of colour, but he added humour and warmth, and a sense that he
would never take the fashion elite too seriously. He was way ahead of his time
culturally. He championed diversity and inclusivity, and the Moschino ad
campaigns reflected that. Some of them look so fresh, they were way ahead
of their time.
Franco also realised in the 1990’s that a lot of
his fans were young and not quite up to top designer prices, and so he created
the ultimate diffusion range: Cheap and Chic. He went to town with this
one and the t-shirts, jeans and accessories were recognisable and covetable.
Sadly, Franco
Moschino passed away in 1994 and since then the label has never left us,
but it was the arrival of style bad boy, Jeremy Scott, in 2013, which
really amped up its appeal. He took all of Franco’s colour, vibrancy,
cheekiness and pop culture joy and made Moschino shine again. His Barbie-inspired
collection in 2015 still stands as a brilliant piece of fashion theatre.
This Autumn/Winter
he has taken suiting and Jackie O references and made them youthful and
exciting - Kaia Gerber wears it beautifully. It’s kind of 60’s air
stewardess chic at the same time, but with a millennial twist.
Amongst the fashion
game changers, Moschino is still a huge favourite. Italian maverick Anna
Dello Russo, who sits on every FROW, is always ready to take on the
most out-there looks and she does so with wit, wisdom and a knockout tan.
In real life, as in our
lives, we don’t tend to cut about in head-to-toe designer every day but we do
love a brilliant accessory and Moschino is better at these than
anyone else. It’s all about brights, chains, tongue-in-cheek references and a V
sign at established couture houses.
Now we are getting
ready to enjoy the best of both worlds, as Scott has worked with the team
at H&M to create the ultimate capsule collaboration. Now we get
to try the outfits that match our accessories and we cannot wait. There are
casual emblazoned sweater dresses with signature Peace-sign earrings for day,
and pure glamour pieces for evening. Jeremy Scott is a close friend of Gigi
Hadid. She’s worn Moschino on the red carpet many times and is often
the lead model at his runway shows. She is the perfect fit to front the
campaign.
The look is pure
baroque and roll, people. From metallic caps to statements boots, and chain
prints over gold, it’s time to step forward into your style spotlight.
And your tan? Well, you need to go bold on that
front. It’s no time to mess about with a subtle approach. It’s Moschino,
which means you are meant to be seen. We would definitely go with our Fake
Bake Flawless Darker Self Tan Liquid because it is going to give you that
ultimate seamless tan, that is so easy to apply with the Flawless
technology that created a revolutionary formula that has won us so many awards,
and they keep coming. Before you throw on those boots we’d add a touch of our Fake
Bake Bronzer Instant Tan to add depth to your look. It gives skin a
beautiful finish and a ready for the night ahead glow.
We know that sometimes
real life gets in the way. You might need a sweater dress, or flats, a great
coat or brilliant jeans. We all need key accessories that work with everything
and that we trust every time we put them together. But every girl deserves a
bit of fun in her life and this kind of full on glam is going to be right there
at your fingertips, if you are ready to do the online dance, or sharpen your
elbows, if you are heading in store to get your hands on your fave pieces.
Team Fake Bake are currently checking their bank balances
and exfoliating because you can’t go into battle unprepared. Do Italians Do It
Better? Maybe they do, but Franco Moschino loved our British sense of
fearless style and for that we owe him a huge debt of gratitude. For which we
are about to repay him in full……
All products featured are available at
www.fakebake.co.uk
The MOSCHINO (tv) Collection will be available at
selected stores and online from November 8th
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