We decided
this whole Galentines thing was so important we didn’t just make a day of it -
we made a week of it! Team Fake Bake
decided it was time to show some love as we
pre-launched our brand new innovation - Fake Bake Tanning Water. When we
decide to create something new here at Fake
Bake, it involves a whole lot of work from zero to tanning hero, because
what we produce for you, we want to keep as part of our stable of products
forever. As in, if it ain’t brilliant, it’s not getting in.
It’s been a
bit of a red carpet week, too, so we got dressed for the occasion. Michelle Obama must have got our memo,
too, Over at the Grammys she out
Jlo’d Jlo herself, walking on stage
with her, Lady Gaga, Jada Pinkett Smith
and host, Alicia Keys. Looking so tall and statuesque, Michelle wowed the
crowd but maybe not so much her own mother, who’s clearly the queen of banter.
Gotta love a mum who keeps it on the downlow.
First stop for
us on our Tanning Water tour was our
Galetines Penthouse Party at the
gorgeous Blythswood Square Hotel in
Glasgow. With had a fabulous Girls Night In with some of our fave celebs, influencers and bloggers in
including actress Helen Flanagan and
Clyde 1 presenter and DJ, Amber Zoe. Our gals got a goodie box with
everything you need for a night with your ladies, including the star of our
show - Fake Bake Tanning Water.
So what’s it
all about? Well, we know you all love your Fake
Bake. But we heard your call when you said you wanted something light and fresh, that still creates a deeply golden tanning effect. Easy to use.
Check. No transfer wrapped in a clear
formula. Check. Fast drying.
Check. Of course, we were always going to produce a formula that gives you a gorgeous golden glow in 6-8 hours, but
we also know that you lot are obsessed with your skin, so this time we needed
to deliver a formula with serious
skincare benefits. So Tanning Water
contains Passion Flower and a
unique blend of ingredients to keep your skin hydrated, smooth and plumped. A work of genius? Absolutely.
Our team of
innovators didn’t stop there. They’ve created our new LINED mitt. It’s double
sided and velvety and means you don’t have to do that dance of putting
gloves on inside of mitts and feeling that old slide-around motion. Double
genius.
Was it a
hit? You bet it was, and so later in the week we took our new launch to Mahiki down in London town, where our
fabulous Victoria mixed with another band of beauts to show them a good tanning
time, packed with cocktails, laughs and, of course, a dancefloor. And this time
it wasn’t just the girls who got in on the action. Come on, it was Valentine’s Day, too. So up rocked Lewis to make us feel the love, and Dan Mosaku, who was on fine form. Our
Gal Theme was still top of the party list, though, and we all woke up the next
morning looking a lot more tanned but feeling a little more, er, tired.
It’s still
winter. We know, we know. But someone mentioned this week that it’s less than
six months until new season Love Island launches,
and we’ve also got a busy season of proms, parties, holidays, weddings, and
baby showers to go to, never mind a trip to the Races. We have already been
eyeing up our summer looks. It’s seems there’s a whole lotta 90’s glam going
on, and so it’s time to break out the old school tan, with a 2019 formula.
When it
comes to tans we are so proud that in our Tanning
Water we have produced and absolute lightweight but when it comes to our
nights in, or out, we are exactly the opposite. What are we going to do in that
6-8 hours development time? Sleep? Oh come on. You know us better than that.
Fake Bake Tanning Water
is available to pre-order at www.fakebake.co.uk
(Hurry up, March!)
Thank you to everyone
who attended our events at Blythswood Square and Mahiki Kensington, and all of
our brand partners
For more info go to
www.blythswoodsquare.skchase.com
Follow Mahiki on Insta
@mahikilondon
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