FAKE BAKE goes Double Dark: high octane glamour with Dani Dyer…

Our idea of a beauty icon is changing. The style world is embracing change and diversity. We love that Tess Holliday has just made the Cosmo cover. Glancing around at our September issues we see women of all ages on prominent covers. One-size-fits-all beauty is part of history and we all have so many choices now. You get to decide how you want to look. Fashion has an enduring love affair with the dark tan, though, although it has changed how we acquire it. We are no longer in love with skin damage. Now we are all about skin health. Welcome to our new arrival: Fake Bake Double Dark.

Fashion seasons are changing. Yes, we have our four Fashion Weeks, but fashion is ever moving, and so that’s why we are going Dark in time for Autumn. And it fits with this new mood. The best in style usually picks on something from the past, too, and this look also nods at the turn of the century. Forget being understated, it’s all about logos-a-gogo. This season, that famous ‘F’ for Fendi is brand new again. It’s inspired by this incredible shot of Gisele by Mario Testino, dripping in dark tan and head-to-toe in Louis Vuitton. Sports-luxe and a defined tan are having another chic moment.

Here’s the thing. Fashion can be very highbrow, but what most of us long for is to just look our best, sometimes with a hint of glam. Jimmy Choo have got the mood right this season by going old-school supermodel style with Rosie, Joan and Lily taking centre stage. Gleaming legs and gold feet? We are in love.

Mrs. Beckham and the Junior Beckhams are on the cover of new issue Vogue and to add to the story, the Spice style icon has uploaded a film to the magazine’s website, featuring some of her most famous looks from the past. Not only is it brilliantly funny and tongue-in-cheek, we have noticed that to look her best VB is going totally dark with her tan. We adore.

And out on the stylish sidewalks the dark tan has never looked better. For an understated dark tan we think Italian fashion legend Giovanna Battaglia has everything on point. This is the perfect way to take your summer look into next season.

At the recent Victoria’s Secret casting, street snappers waited outside to check out who was attending, and to get a glimpse of how they look off-catwalk. Lorena, Cindy and Josie are all rocking that uber-glam dark tan look.

 So what if you are not VB or a VS Angel? Step forward, Dani Dyer, the girl the whole nation fell in love with over the summer, as well as her chosen One, Jack. What is it about Dani? She's a real girl, a team player, she is the kind of gal you want in your corner. She’s a natural beauty who likes a bit of fakery, but just enough to give her an ultra-glossy look. As the new face of In The Style, we were thrilled to send our Global Creative Consultant, James Harknett, to darkly tan Dani for this shot. Saturday night sorted. It’s a look we can try out with ease. As James told us, “This is a tan to absolutely get you noticed. It’s a formula that as a professional I love working with. It’s seamless to apply, and it’s asking for a high octane look to match. On Dani, it looks spectacular.”

When we formulated Double Dark, we wanted an alternative to Gold. We asked for super rich skin tones, a long lasting formula and skin care soothers. Our Fake Bake innovators and creators never let us down. Double Dark was born. When it came to introducing our new wonder we created a campaign with a difference. OK, so for old school dark tan duos it’s back to Gisele and a suitably gorgeous guy.

But for 2018 we wanted our Double Dark on our own duo, Rebekah and Andy, from Superior Model Management. Team Fake Bake wanted to choose two models who aren’t just fashion forward but also fit into your world: gorgeous and relatable.

Rebekah told us, “I had the best time on the shoot. Everyone was so friendly and I absolutely adored the tan. Double Dark itself lasted literally way over a week with the help of Fake Bake’s Coconut Oil Free Moisturiser. I would love to have this tan again!”

Andy told us, “The shoot was great fun, from start to finish. It was my first time getting a spray tan, so I hope guys out there will relate and step forward themselves. The results were awesome and I would definitely recommend going Double Dark!”

This new season, sometimes it’s time to shed your winter woolies and step out. It’s time for metallic accessories, hair that’s the bomb gorgeous, and getting out of work or Netflix mode and approaching it from a different style angle. On a glossy page it’s retro Gisele. Think Double Dark Brazilian Bombshell. In real life, it’s Dani-inspired, gorgeously groomed Double Dark.

After that long, hot summer, we are ready to get Double Dark. Feel free to join us by getting out of the corner and stepping right into the spotlight……

Check out Double Dark at www.fakebakeprofessional.co.uk

Many thanks to Superior Model Management.

You can follow Rebekah on Insta @rebekahwieandt

You can follow Andy on Insta @andy_henderson7

Image of Gisele courtesy of British Vogue and Mario Testino

Catch VB’s Vogue Video at www.vogue.co.uk

Many thanks to Dani Dyer for being such a gorgeous model for our very own James Harknett.