Tuesday 16 June 2020

FAKE BAKE talks Chanel Cruise, new normal Fashion Weeks and the all-natural tan…



The last time we were talking about Fashion Weeks was just a few short weeks ago in March, when Louis Vuitton closed in Paris. France was already struggling and the streets of Paris were becoming empty. Soon after that, fashion extravaganzas, as we knew and loved them, would have to be shelved.

London, as always, is reacting with invention and being proactive. Team Fake Bake have worked backstage at LFW and it’s electric. Creative, colourful and fearless, you don’t see a lot of beige. This season, which is normally all about Men’s Fashion before the women’s collections return in September, London has created an online, interactive fashion event which is gender-neutral and all-inclusive. LFW draws much attention when brands like Burberry and Victoria Beckham take centre-stage, but this new event is more democratic and is creating a really equal space for new names, retailers, educators, designers and creatives.

Back to Paris. Early summer is usually about the Cruise collections. Nope, not outfits to wear on a reality show on Channel 5, but ready-to-wear to fill in your wardrobe between seasons. Now, that’s out of reach for most of us, but the inspiration isn’t. Chanel has already undergone such change. After the sad loss of Karl Lagerfeld, Virginie Viard took over without a huge fanfare. She simply took the know-how of Coco, the showmanship of Karl, and added her own take on what contemporary women really want to wear. The result is probably less show-y than we are used to after three decades of Lagerfeld, but they are the kind of looks that feel luxurious, but could walk off a catwalk and into real life.


Only this year there is no catwalk. Viard, however, wanted to keep Chanel at the forefront of fashion. The company had already been involved in making protective garments for healthcare workers, and had to scale right back on how they would produce and design this Cruise collection. The team also decided to make use of materials they already had in stock, and so the collection is less streamlined than usual, but is more like looking into the wardrobe of the chicest woman on the planet.

Photographed by Karim Saldi, the collection is about easy-to-wear pieces that you could put in your hand luggage, and jet off to Ibiza with. If you could actually get on a plane right now. There are no complicated evening dresses or really formal looks. Even the suits are casual, 90’s inspired and worn with bikini tops. We literally loved every look, and we thought we’d mention a few. Just putting them out there in the Universe.
The ultimate pink suit, with signature camellia print bra top


Ultimate rock chic casual

Windowpane check co-ords with logo belt: perfection


70’s riviera inspo


Easy evening in black chiffon


The monochrome super-bag and Mary Janes


Hardware goes soft


The perfect necklace


Navy knits for cooler nights


Signature quilts and chains


Oh, and how we love the beauty and hair…..

Simple hair, statement brows and an all-over glow


Rock ‘n’ roll riviera hair


Cornrows and contouring: contemporary and gorgeous


And for a collection called the Mediterranean Jaunt, by Chanel, there has to be a bronzed glow in there somewhere. We love that each model has a look to suit their own skin tone: the days of every-model-the-same are gone, people.


If you want a Chanel-style tan, then this look is one option we adore. First of all, the outfit helps. Mica Arganaraz looks spectacular as the sun goes down and that beautiful skin finish is something we can achieve without a Cruise budget.


For this look, we’d go for our Fake Bake Flawless, which our Global Creative Consultant adores for a seamless glow. Apply to freshly prepped skin, and let this fine mist get to work. If you prepare a more intense finish, you can also opt for our Fake Bake Flawless Darker, which has the same consistency but has a more enhanced tanning result. Our fave Mhiari Ferguson knows how to work it.

As this Blog gets published, we are still saying our prayers that the beauty industry can open all of its doors again soon. It could be many months, though, before we see all of the Fashion Weeks back on track. But the fashion industry has really upped its game this year. As well as contributing factory space and production to key workers during the current crisis, companies like Chanel are committed to using more sustainable fabrics and resources. This much we do know: any of these pieces aren’t throwaway items. They are heirlooms to wear and then pass down.

Perhaps there is a lesson here for us all. OK, so a new 2.55 is a bit off the scale when it comes to our own budgets, but maybe it’s time to start thinking quality over quantity when it comes to adding to our wardrobes.

So this is our question of the day: if we don’t go on holiday or have any events this summer, can we justify a pair of Chanel Mary Janes?

We’ve decided to live a little. We’re not sure our local beer garden is ready for them, and we are a bit worried that the grass might stain the leather.

All we need then is a face mask with signature interlocking C’s.

It’s a new and odd accessory combination but summer 2020 is going to be one we never forget. Bring on the beginning of lockdown, the ability to hug again and a reason to get out of our summer jarmies. Standing by an old bench outside your local is the new going out. Get overdressed, and blame us if you like.

Now, who’s ordered the scampi?


Fake Bake Flawless and Flawless Darker are now available at www.fakebake.co.uk

All show images courtesy of @chanelofficial

Follow James on Insta @jamesharknettofficial

Follow Mhiari on Insta @mazferguson










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