Monday 4 November 2019

FAKE BAKE on Giambattista Valli’s new dream fashion edit that we can all buy into…


 If you dream of clean lines and silhouettes then the last designer you would think of is Giambattista Valli. The native Roman has injected youth and colour into the hallowed halls of haute couture, being one of the few non-French designers to be granted couture status in the city of Paris. Whether he is dressing fashion royalty Sarah Jessica Parker or pop princess perfection Ariana Grande, his designs are bright, and frothy and detailed and divine.

Backstage at Valli Couture in Paris

When Kendall Jenner stepped out at the Amfar Cannes Gala at this year’s film festival the look was instantly recognisable as a signature Valli piece, only this time there was a difference: the dress was not part of his couture collection, but the first glimpse of his new, groundbreaking, about-to-launch range for H&M. The High Street giant are no strangers to collaborations, having worked with Stella McCartney and Versace in the past, but this time around the buzz has been deafening.

Firstly, Giambattista and H&M put just as much into showing this collection as any couture name would: the recent catwalk extravaganza at Palazzo Doria Pamphij in Rome was simply breathtaking. The Front Row was an electic mix, waiting with anticipation to see what a master who charges tens of thousands of pounds for a made-to-measure piece would produce for one of the world’s most inexpensive fashion chains.

Valli answered in style, and then some. Of course, there were the frothy, signature gowns, but there were also a huge, extended range of pieces including embellished coats, hoodies and logo T’s, ruffled blouses and sleek trousers to add a bit of tailoring to the mix.

The collection can simply described as rich in terms of colours, finishes and impression. They are clothes to be noticed in, and while there are separate collections for women and men, Valli is keen to point out that many of the pieces are interchangeable. It’s being sold as fashion without boundaries, and it certainly feels like new territory. And Valli could never be thought of as every day, as he said recently, “I don’t dress people to go to work.”

We noticed that Valli used a really diverse range of models both in his show and his press pics for the range. We also fell in love with accessories. Often, with collaborations they tend to get a little overlooked and are not the best in terms of quality, but this time out they are just beautiful.

You can choose your own skin finish to go with the range, as it’s certainly not a one-look affair, but we did notice that some of the models had really subtle tans and gorgeous glows going on. We. Are. Sold.

So when we get our hands on our own pieces we are breaking open our Fake Bake x Spectrum Go With The Glow Gift Sets a few weeks early, because it’s a Valli-based beauty emergency. You get to choose between three of your fave Fake Bake self tans - we are going for Double Shot Espresso, because it has an Italian-in-Paris feel about it. Then we’ll be dusting on our infamous Fake Bake Bronzer with the legendary Spectrum A01 Brush. If you’re going for the GV look then you need to be all in.

There are literally just a handful of sleeps to go, and then we’ll be there, elbows at the ready and phones charged and ready for action, to see what we can pick up. And as for that Valli admission that he doesn’t dress people for work? Well, he’s never met Team Fake Bake before because we will be wearing every piece we can get our hands on to the office.

A huge, tiered, frothy pink dress is easy for KJ to wear in Cannes. But us fashion bravehearts will be wearing ours on the bus to get into work on time in style.

We’re not sure what the great Valli maestro himself might think but if you know us, then we never really like doing what we’re told, do we?

All Fake Bake products available from www.fakebake.co.uk

The Giambattista Valli X H&M collaboration launches 7th November 2019 in store and online at www.hm.com

All additional images courtesy of H&M

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